Activ is an independent fitness studio in the centre of Glasgow that offers classes, personal training programmes and specialist treatments. The studio’s attitude towards fitness is based on stripping things back and keeping things simple; quality over quantity and variety over repetition.
Rydo has worked with founder Gordon Cunningham since Activ was originally established all the way back in 2010. The brand created at the start has evolved over time in parallel with how the business itself has changed and developed. A move in 2016 to larger premises prompted a wider brand refresh, devised to reflect the fitness studio’s new programme of services and its expanded team of coaches and sports therapists.
The focal point for the revamped visual identity is the bespoke Activ A — a mark that can be used on its own, large or small, across all manner of items from stationery to studio wall decals, to squat racks and training gear. The stencil icon is constructed from three constituent parts that encapsulate the brand proposition while representing the three strands of the Activ model: ‘movement, performance, therapy.’ An energetic new colour palette was also introduced to bring life to the studio website and other items.
