King Cooler 1984
Moments like this …

King Cooler 1984 was a streetwear project, started by founder Andrew Ferguson on his return to Glasgow after a period of time in New York. Inspired by a love for subculture across the worlds of fashion, art, film, skateboarding and music — a brand was created that wore its influences on its sleeve. In contrast to the loud shouting of some of its peers, King Cooler chose to adopt a quietly assured tone.

A visual identity was developed for the brand to reflect its tone of voice and various cultural touch-points. The result: a design style that is understated, bold, modern and classic all at once. This thinking is encapsulated within the King Cooler 1984 brand emblem and its official mascot, Elvis the elephant. Strong, proud, distinguished and regal, an elegant symbol for a streetwise brand.